Advanced Logo Design Process – Adobe Illustrator



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42 responses to “Advanced Logo Design Process – Adobe Illustrator”

  1. Florin Bobiș Avatar

    great work Will! learned a lot from your videos

  2. roberto quijada Avatar

    The first logo looks like a kiss between two ice creams haha. Nice video 😀

  3. Rational Eye Avatar

    The logo you created initially looks like a vampire's teeth

  4. Eduardo Arias Avatar

    how much u charge for the logo ?

  5. Gergana Hristova Avatar

    How much do you get paid for a logo like this?

  6. Nadia Lopes Avatar

    Awesome! Thanks for sharing your talent! 😀

  7. Indie Reborn Avatar

    > New Channel Trying to get to 100 subs. Graphic Design and Art Tutorials. Please Check us Out! Love this vid btw!!!

  8. Bruno Bianchi Avatar

    My greetings here from Brazil !! Your channel helped me to start working in the area, continue on this path, you do a great job! He won a follower, hugs!

  9. marshall mathers Avatar

    u talk just fine man……the only one who wouldnt understand u would be fools…….grt vedio…….tnx

  10. Liby Kim Avatar

    I prefer the first logo for its uniqueness, but it looks like two pacmans with necks french kissing together. So, even if you went with the first one, it would have needed some modifications, IMO.Anyway, would have been nice to see how you made the first logo than the second one, since the first one seems harder to make, at least for me.

  11. happycatssuck Avatar

    looks like someone bending over hahahahaha

  12. Griffin GFX Avatar

    And after all that the client says let's try something else, I feel the pain dude, one of the hardest things I find is when the client has a bad taste for art, and wants something not old school, but just out dated and crappy, and you have to say "weeeelllllll what about something like this" and they're just not having it. Nice video dude, jus watched a few of yours now it's time to sub 🙂 keep designing.

  13. Aye Time Avatar

    the tooth looks a little taunting, the one that looks like 2 ice creams… it looked like im looking forward to getting my tooth cracked haha i really like the last version you had.

  14. Kyle Parks Avatar

    Being pretty familiar with Illustrator I really enjoy someone who talks fast. Dont stop. Leave beginner speeds for beginners.

  15. Nic Green Avatar

    You say you're getting married? Best wishes 🙂

  16. Daniel Russell Avatar

    I love the logo, it looks wonderful. I have a quick question: how do I get my name out if I decide to start trying to sell logos? I'm going to make some fictional companies to practice logo design, but how should I get my name out there? I was thinking about trying to contact local businesses so maybe that's a start

  17. Denzell Littlejohn Avatar

    your name is the name of my college. great tutorials

  18. dipsmoke Avatar

    The early work looks cool stylistically, but it also looks like a cracked tooth. So from business point of view the final result is way better.

  19. Manish Acharya Avatar

    clients are always thanks for sharing though.

  20. Kitty Avatar

    Great tutorial and thanks for the information but you sound a bit drunk ,haha .

  21. MetalPrincess861 Avatar

    I really liked this video and your final design for this! One thing I noticed that a lot of designers do when presenting their logo design is show it on a business card photo or on tshirt photo and I think that looks really nice. Do you have any tutorials about that?

  22. Lilly Castitatis Avatar

    Timos Zerbas? It sounds greek

  23. Melissa Cox Avatar

    This a quick design I made on Illustrator. I'd love some feedback on it! Constructive criticism is welcome 🙂

  24. JerrySpringer420 Avatar

    I don't disrespect your work or anything, and the final logo looks great.
    But what makes this advanced? I'd say this is a really common way to create logos.

  25. Obsidiax Avatar

    Hey Will, I'm trying to create some logos for made up companies for practice – I'm eventually going to create full brands for each of these fictitious companies but the logos are the first step.

    I was just wondering if you could give me some advice, I've been working on a logo for a made up networking company called Hive and all my iterations revolve around the same general idea. I like what I've done so far, but I don't love it, so my question is this – how do you know when to keep plugging away at an idea and when to scrap it and try a completely different direction? I feel like I'm at a point where I would consult the client for their feedback on the direction I'm taking but since there is no client I don't know whether to persevere or not.

  26. Roberto Blake Avatar

    Great short tutorial Will! this definitely is powerful for designers of all skill levels. Combining simple geometric shapes and taking advantage of positive and negative space and other core design principles makes all the difference!

  27. Daniel Kerlin Avatar

    Hello, Just wanted to say I really like your channel! Keep up the good work!

  28. Nicolette Shasky Avatar

    I stumbled upon your channel just looking for more creative people like myself and I must say I love your channel! I wouldn't call typography my strongest suit in design so I think your videos will be very helpful for me to grow in this area as a designer. I'm commenting on this video particularly because I find watching other peoples' process very intriguing yet relatable. You've inspired me to do a video like this in the future. Thank you and keep up the awesome work! Looking forward to more videos!

  29. Thijs Hamers Avatar

    Hey there,
    On my MB Pro Retina the document window is floating, but I want it to stick to the program.
    Anyone who knows how to fix that?

  30. Zombae Avatar

    Nice! I've been loving your videos, as a graphics student I find them really useful and easy to understand, some things I've always wanted to do but had no idea how to go about them or search for them, and you cover a lot of my questions, so thank you Will! 🙂

  31. Stay Home Avatar

    It's always great to see how other designers go about doing their design/logo process. Thanks Will! Your videos have been a big help. 

  32. Joseph Dyer Avatar

    My appointment was going well until he stuck his finger up my ass…

    Do you think I should change dentists?

  33. Peleg Ta Avatar

    Hey there, very nice video! I love to see process od designers – I think seeing professional work inspires you to work.

    I have one fundamental problem – This logo, while being very clean and minimalist – is very boring and not  special

    look at this…

    The turquoise colors are very clean and identical – this is a push in the right direction!

    I think what you missing is The research and Justification part. you say you advised to the client, but beyond "this looks good to me" you supplied nothing – and I know this is a pain point.

    I also thought at the start it looked like two ice cream cones French Kissing ! 🙂

    Why you decided right ahead to go to minimalist approach? how is this justified – RESEARCH DUDE!

    keep up the good work!

  34. Will Paterson Avatar

    Just so you guys know: Because this was an advanced showcasing off my work, I didn't think editing was an issue.

    I normally edit my videos when they're tutorials or aimed at the less experienced audience.

    I wanted this to be more organic!

    Let me know how you feel, it is a bit awkward for me with those pauses. But I wanted you guys to see it was more of a relaxed video!

    Hope you understand!

  35. Lewis Wilson Avatar

    Here's a brand new font I made if anyone wants to check it out! Perfect for Illustrations and portfolios 🙂 

  36. Brandon M Avatar

    anyone know where i can illustrator for free? 

  37. S A Bokhari Avatar

    Very Inspirational! Love the process. Thanks for sharing Will.

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