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Advanced Logo Design Process – Adobe Illustrator

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42 responses to “Advanced Logo Design Process – Adobe Illustrator”

  1. El Chaarawy Avatar
    El Chaarawy

    you fucking suck

    Reply
  2. Florin Bobiș Avatar
    Florin Bobiș

    great work Will! learned a lot from your videos

    Reply
  3. roberto quijada Avatar
    roberto quijada

    The first logo looks like a kiss between two ice creams haha. Nice video 😀

    Reply
  4. Rational Eye Avatar
    Rational Eye

    The logo you created initially looks like a vampire's teeth

    Reply
  5. Eduardo Arias Avatar
    Eduardo Arias

    how much u charge for the logo ?

    Reply
  6. Gergana Hristova Avatar
    Gergana Hristova

    How much do you get paid for a logo like this?

    Reply
  7. Ali Madad Designs Avatar
    Ali Madad Designs

    awesome

    Reply
  8. Nadia Lopes Avatar
    Nadia Lopes

    Awesome! Thanks for sharing your talent! 😀

    Reply
  9. Indie Reborn Avatar
    Indie Reborn

    > New Channel Trying to get to 100 subs. Graphic Design and Art Tutorials. Please Check us Out! Love this vid btw!!!

    Reply
  10. Bruno Bianchi Avatar
    Bruno Bianchi

    My greetings here from Brazil !! Your channel helped me to start working in the area, continue on this path, you do a great job! He won a follower, hugs!

    Reply
  11. marshall mathers Avatar
    marshall mathers

    u talk just fine man……the only one who wouldnt understand u would be fools…….grt vedio…….tnx

    Reply
  12. Liby Kim Avatar
    Liby Kim

    I prefer the first logo for its uniqueness, but it looks like two pacmans with necks french kissing together. So, even if you went with the first one, it would have needed some modifications, IMO.Anyway, would have been nice to see how you made the first logo than the second one, since the first one seems harder to make, at least for me.

    Reply
  13. happycatssuck Avatar
    happycatssuck

    looks like someone bending over hahahahaha

    Reply
  14. Griffin GFX Avatar
    Griffin GFX

    And after all that the client says let's try something else, I feel the pain dude, one of the hardest things I find is when the client has a bad taste for art, and wants something not old school, but just out dated and crappy, and you have to say "weeeelllllll what about something like this" and they're just not having it. Nice video dude, jus watched a few of yours now it's time to sub 🙂 keep designing.

    Reply
  15. Aye Time Avatar
    Aye Time

    the tooth looks a little taunting, the one that looks like 2 ice creams… it looked like im looking forward to getting my tooth cracked haha i really like the last version you had.

    Reply
  16. Kyle Parks Avatar
    Kyle Parks

    Being pretty familiar with Illustrator I really enjoy someone who talks fast. Dont stop. Leave beginner speeds for beginners.

    Reply
  17. Nic Green Avatar
    Nic Green

    You say you're getting married? Best wishes 🙂

    Reply
  18. Daniel Russell Avatar
    Daniel Russell

    I love the logo, it looks wonderful. I have a quick question: how do I get my name out if I decide to start trying to sell logos? I'm going to make some fictional companies to practice logo design, but how should I get my name out there? I was thinking about trying to contact local businesses so maybe that's a start

    Reply
  19. Denzell Littlejohn Avatar
    Denzell Littlejohn

    your name is the name of my college. great tutorials

    Reply
  20. dipsmoke Avatar
    dipsmoke

    The early work looks cool stylistically, but it also looks like a cracked tooth. So from business point of view the final result is way better.

    Reply
  21. Kinxzy Avatar
    Kinxzy

    nice tooth

    Reply
  22. Manish Acharya Avatar
    Manish Acharya

    clients are always right.lol. thanks for sharing though.

    Reply
  23. Kitty Avatar
    Kitty

    Great tutorial and thanks for the information but you sound a bit drunk ,haha .

    Reply
  24. MetalPrincess861 Avatar
    MetalPrincess861

    I really liked this video and your final design for this! One thing I noticed that a lot of designers do when presenting their logo design is show it on a business card photo or on tshirt photo and I think that looks really nice. Do you have any tutorials about that?

    Reply
  25. Lilly Castitatis Avatar
    Lilly Castitatis

    Timos Zerbas? It sounds greek

    Reply
  26. Melissa Cox Avatar
    Melissa Cox

    This a quick design I made on Illustrator. I'd love some feedback on it! Constructive criticism is welcome 🙂 https://www.youtube.com/watch?v=iqqQ3Ro5hH0

    Reply
  27. JerrySpringer420 Avatar
    JerrySpringer420

    I don't disrespect your work or anything, and the final logo looks great.
    But what makes this advanced? I'd say this is a really common way to create logos.

    Reply
  28. Obsidiax Avatar
    Obsidiax

    Hey Will, I'm trying to create some logos for made up companies for practice – I'm eventually going to create full brands for each of these fictitious companies but the logos are the first step.

    I was just wondering if you could give me some advice, I've been working on a logo for a made up networking company called Hive and all my iterations revolve around the same general idea. I like what I've done so far, but I don't love it, so my question is this – how do you know when to keep plugging away at an idea and when to scrap it and try a completely different direction? I feel like I'm at a point where I would consult the client for their feedback on the direction I'm taking but since there is no client I don't know whether to persevere or not.

    Reply
  29. Roberto Blake Avatar
    Roberto Blake

    Great short tutorial Will! this definitely is powerful for designers of all skill levels. Combining simple geometric shapes and taking advantage of positive and negative space and other core design principles makes all the difference!

    Reply
  30. Daniel Kerlin Avatar
    Daniel Kerlin

    Hello, Just wanted to say I really like your channel! Keep up the good work!

    Reply
  31. Nicolette Shasky Avatar
    Nicolette Shasky

    I stumbled upon your channel just looking for more creative people like myself and I must say I love your channel! I wouldn't call typography my strongest suit in design so I think your videos will be very helpful for me to grow in this area as a designer. I'm commenting on this video particularly because I find watching other peoples' process very intriguing yet relatable. You've inspired me to do a video like this in the future. Thank you and keep up the awesome work! Looking forward to more videos!

    Reply
  32. Pablo Barón Avatar
    Pablo Barón

    talk about grids

    Reply
  33. Thijs Hamers Avatar
    Thijs Hamers

    Hey there,
    On my MB Pro Retina the document window is floating, but I want it to stick to the program.
    Anyone who knows how to fix that?

    Reply
  34. Zombae Avatar
    Zombae

    Nice! I've been loving your videos, as a graphics student I find them really useful and easy to understand, some things I've always wanted to do but had no idea how to go about them or search for them, and you cover a lot of my questions, so thank you Will! 🙂

    Reply
  35. Stay Home Avatar
    Stay Home

    It's always great to see how other designers go about doing their design/logo process. Thanks Will! Your videos have been a big help. 

    Reply
  36. Joseph Dyer Avatar
    Joseph Dyer

    My appointment was going well until he stuck his finger up my ass…

    Do you think I should change dentists?

    Reply
  37. Peleg Ta Avatar
    Peleg Ta

    Hey there, very nice video! I love to see process od designers – I think seeing professional work inspires you to work.

    I have one fundamental problem – This logo, while being very clean and minimalist – is very boring and not  special

    look at this…
    http://thenounproject.com/search/?q=tooth

    The turquoise colors are very clean and identical – this is a push in the right direction!

    I think what you missing is The research and Justification part. you say you advised to the client, but beyond "this looks good to me" you supplied nothing – and I know this is a pain point.

    I also thought at the start it looked like two ice cream cones French Kissing ! 🙂

    Why you decided right ahead to go to minimalist approach? how is this justified – RESEARCH DUDE!

    keep up the good work!

    Reply
  38. Will Paterson Avatar
    Will Paterson

    Just so you guys know: Because this was an advanced showcasing off my work, I didn't think editing was an issue.

    I normally edit my videos when they're tutorials or aimed at the less experienced audience.

    I wanted this to be more organic!

    Let me know how you feel, it is a bit awkward for me with those pauses. But I wanted you guys to see it was more of a relaxed video!

    Hope you understand!

    Reply
  39. Lewis Wilson Avatar
    Lewis Wilson

    Here's a brand new font I made if anyone wants to check it out! https://sellfy.com/p/mLCx/ Perfect for Illustrations and portfolios 🙂 

    Reply
  40. Kaos Avatar
    Kaos

    1440p? Woah.

    Reply
  41. Brandon M Avatar
    Brandon M

    anyone know where i can illustrator for free? 

    Reply
  42. S A Bokhari Avatar
    S A Bokhari

    Very Inspirational! Love the process. Thanks for sharing Will.

    Reply

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