Applet Orchard

Top 5 Most Common Logo Design Mistakes!

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We all make mistakes! No matter who we are or how “qualified” we are we all make mistakes! I’ve made a lot of mistakes, not only in my own personal life but in my career as well. This post is all about common logo design mistakes, prepare to be nodding your head in agreement and shrieking in embarrassment. Here are five of the most common logo design mistakes!

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Comments

42 responses to “Top 5 Most Common Logo Design Mistakes!”

  1. Jess Thompson Avatar
    Jess Thompson

    I used to work for a guy who tried to get out of licensing the font used in his logotype by "making his own font." By which he meant: distorting the font horizontally and tracing over it.

    Reply
  2. SmarTech Zagazig Avatar
    SmarTech Zagazig

    Hello there,
    the blog post link is not working, with some few search, here is the right one:
    https://willpaterson.space/willpatersonblog/2015/10/21/top-5-most-common-logo-design-mistakes

    Reply
  3. WeatherOfficial Avatar
    WeatherOfficial

    Hey man. Me and my friend are starting a clothing company. Would be awesome if you could review our logo!!

    Reply
  4. Alexander Avatar
    Alexander

    Will, 100% agree with you, thanks for the tips.

    Reply
  5. spaceboy72 Avatar
    spaceboy72

    It would be great to highlight the difference between a font and a typeface.

    Reply
  6. MrKite94 Avatar
    MrKite94

    Oh man, I can't imagine hand-writing my own fonts, my handwriting is so messy :/ have any suggestions on how I can start getting better at that? I'm not sure what to even search for tutorials on that.

    Reply
  7. Grimdoesgaming Grimulkin Avatar
    Grimdoesgaming Grimulkin

    logo design has always something I've been interested in, and now I've left school I aim to pursue it further. This video was really interesting and useful and you sir have gained a new subscriber. 🙂

    Reply
  8. Suku c r Avatar
    Suku c r

    pls malayalam founts should be add

    Reply
  9. Isaac Hsu Avatar
    Isaac Hsu

    Why is there a random sign saying bar pointing to a wall? Was the person who put it up drunk?

    Reply
  10. Azruulei Avatar
    Azruulei

    Comment on logos being busy: The same thing happens within my early music, made with mixcraft loops. I get too focused on trying to entertain the listener at all times, but having like 10 tracks, all doing different things is overwhelming.

    Reply
  11. tessa Avatar
    tessa

    Sometimes on business cards I need to squish the font up to fit extra long email address!!!

    Reply
  12. BoopWithMe Avatar
    BoopWithMe

    As a someone that is dabbling in this. This is really helpful. Thank you very much.

    Reply
  13. Prabhu Shankar Avatar
    Prabhu Shankar

    bro where do i get a gradient colors for my logo please help me

    Reply
  14. Stan Woodhouse Avatar
    Stan Woodhouse

    Check this out: http://www.konker.io/services/5139?affid=f1336f

    Reply
  15. Ben Scholtens Avatar
    Ben Scholtens

    Great list Will, I've definitely made some of these mistakes in my past work. One thing I learned is that you do need rules and guidelines to follow. Without them you have nothing to break. It's the difference between muddled and showing a narrative.

    Reply
  16. ahubbard205 Avatar
    ahubbard205

    Thanks for clarifying that I didn't murder anyone if I squished a font. I was actually starting to feel down in the dumps until you said that. That is good advice. Thank you!

    Reply
  17. Throw Tube Avatar
    Throw Tube

    why not distort type exactly?

    Reply
  18. Two Random Boyz Avatar
    Two Random Boyz

    So why dont you distort the font?

    Reply
  19. Hypoxia Ischemia Avatar
    Hypoxia Ischemia

    I'm a murderer, I distorted fonts ;-(

    Also, very helpfull vids dude, loving your stuff!

    Reply
  20. SAMI SHAHZAD Avatar
    SAMI SHAHZAD

    ❤

    Reply
  21. Graeme Whittle Avatar
    Graeme Whittle

    Hey Will, your videos are really informative and helpful. Where can we see some examples of your work. Do you have some logos out there in the public domain ?

    Reply
  22. Mr PumperKnuckles Avatar
    Mr PumperKnuckles

    Hey Paterson I was hoping you could review my portfolio and give me a tiny bit of advice since your a graphic designer.

    Reply
  23. Coach TheresaM Avatar
    Coach TheresaM

    So I created my own logo, I kept it really basic. However my thing that I am trying to grasp is alternative logos, as in tweaking the design a bit for things such as clothing. Would you recommend doing this or just changing the background and such for different pieces?

    Reply
  24. Annapoorna Mahesh Avatar
    Annapoorna Mahesh

    This was super helpful thank you

    Reply
  25. Aiman Fakia Avatar
    Aiman Fakia

    can u please provide us with an e-book that describes the process of creating a logo ?

    Reply
  26. Evelyn Hippolyte Avatar
    Evelyn Hippolyte

    you

    Reply
  27. Evelyn Hippolyte Avatar
    Evelyn Hippolyte

    do design logos for people?

    Reply
  28. Ayurveda Sutra Avatar
    Ayurveda Sutra

    Will u r really an awesome guy….really cool personality…and sharing cool and informative things on your channel…I would really like to meet u and would likely to have talk about graphic design…I am a design student but still confused what to pursue as i have opted for fashion design but after watching ur videos i am getting more attracted towards graphic design..

    Reply
  29. chika Avatar
    chika

    "Do not distort the font."

    Reply
  30. Travis Fantina Avatar
    Travis Fantina

    When a client commissions you to hand letter a logo do you actually create a font or just the characters in their logo?

    Reply
  31. George 2099 Avatar
    George 2099

    I concur in everything but the timeless part everytime i create a logo i try to do a timeless pieces but clients always look for a more complicated design because minimalistic designs looks too simple for them its not my thing its my client!

    Reply
  32. nightowl8936 Avatar
    nightowl8936

    It would have been more educational if you included examples of logos that committed these design mistakes.

    Reply
  33. Gerald Prost Avatar
    Gerald Prost

    I think two fonts is more than enough. Perhaps you could have some examples of poor logos.

    Reply
  34. liunardoTV Avatar
    liunardoTV

    You are so right, mate. That's the key.

    Reply
  35. Ping-ting comes for pepe Avatar
    Ping-ting comes for pepe

    speechless… 🙁

    ₩

    Reply
  36. iAmar Avatar
    iAmar

    I had to make logo's for my intership, and yes logo's are complicated and so simple at the same time.. it's so hard. Thank you for the tips 🙂 will remember them

    Reply
  37. Sykophantic Avatar
    Sykophantic

    Hey Will, Im a graphics design I do more banner designs and C4D work I really want to get into logo design and I would like to thank you as this is a great video for me to know before I start learning how to make logos thanks man. Also a new sub keep up the video man.

    Reply
  38. pukingdeserthobo Avatar
    pukingdeserthobo

    you have a Alot of video's! good stuff!

    Reply
  39. peter kioria Avatar
    peter kioria

    Watching this from Kenya…. 12:23PM , Nice work Will. Thank You!

    Reply
  40. n zakrh Avatar
    n zakrh

    I just found your channel recently and wow- it has certainly helped me ALOT in getting excited about doing what i love to do. I never got the chance to go to an art school (yet) but your videos make me feel like i ~am~ at an design school teehee! Thank you for doing what you're doing! 🙂

    Reply
  41. Hydrated Gaming Avatar
    Hydrated Gaming

    $:&&:&:&&:fjdjdjdjdjkdjsjssijdsjjssjMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMC
    …………….

    Reply
  42. Xari Fari Avatar
    Xari Fari

    hi ! i like your videos… please tell where can i find free good mock ups for bussiness cards , flyers , book covers etc… thx in advance

    Reply

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