Applet Orchard

What The COLOUR Of Your Logo Says About Your Business

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Comments

31 responses to “What The COLOUR Of Your Logo Says About Your Business”

  1. Luis Garcia Avatar
    Luis Garcia

    I'm colorblind but I want to be a graphic designer. I don't know if I could

    Reply
  2. weeniebutt23 Avatar
    weeniebutt23

    I think though that certain shades of green/blue/etc have different meanings. A true blue color would be bold, strong, and dependable while a lighter blue would be more carefree, relaxed, and calm. Same thing with other colors like red. A true red has attributes similar to blue like bold and strong but with a more secrecy and leadership feel to it while a more purpler red is lovely and delicate.

    Blue, Celadon, Green, Yellow, Periwinkle, Turquoise, Chartreuse, Springgreen, Pink, Hot Pink, Orange, Olive, Jade, Cream, Gold, OD green, Magenta, Purple, Violet, Peach, Papaya Whip, ETC, all have different meaning in my opinion and you can't class them all into just groups of their base color such as Red, Green, Blue, ETC.

    Reply
  3. Tyranitoons Avatar
    Tyranitoons

    I felt like my brain expanded with this video thanks 😀

    Reply
  4. SEspider Avatar
    SEspider

    Very true.
    I designed a quick and simple logo for ASV School Portraits™ last year (a new company) and I used the color Orange. It was a very rushed design so it's going to be updated for Fall 2017. But because it was rushed, I needed to make sure it felt happy and fun. Orange simply screams "FUN!". I just happened to add a then blue stroke to the logo to help it stand out against the website's white background. Without thinking about it, I added blue trim to the website as well.

    Reply
  5. william esposito Avatar
    william esposito

    Will, actually we spell the word 'colour' correct, Americans don't know how to write, especially Noah Webster, who disseminated the idea of dropping the 'u'.

    Reply
  6. lynnepearce Avatar
    lynnepearce

    CNN and BBC are also red. Red and white in combination have the most authority and is/are the easiest Colour for the eye to 'see'. That's according to research.

    Reply
  7. Vitor TC Avatar
    Vitor TC

    2k Followers in your IG Account Rightaway http://storage.googleapis.com/9974688600904/2556432851333.html

    Reply
  8. Sean Edgington Avatar
    Sean Edgington

    +Will Paterson, your videos are awesome. I just watched a couple other videos explaining colors and had to leave within a minute each because they were so bad. Thank you for taking the time to put out quality and informative content!

    Reply
  9. mariana a. Avatar
    mariana a.

    You're so nice to watch!

    Reply
  10. Craig Ostertag Avatar
    Craig Ostertag

    Will, another great video!

    Reply
  11. rick procure Avatar
    rick procure

    pretty helpful thanks. im trying to create a logo for my board game company and this helped

    Reply
  12. Sohaila Yousef Avatar
    Sohaila Yousef

    good video

    Reply
  13. DawnsAngau Avatar
    DawnsAngau

    Clinique cosmetics has "happy day" where employees dress with orange. Fun fact.

    Reply
  14. Tianni Myers Avatar
    Tianni Myers

    most well know purple logo…taco bell. you also forgot brown.

    Reply
  15. Naveed Anjum Avatar
    Naveed Anjum

    Hay Will thanks for great info But dont you think color meaning and its impacts also changes based on Field/industry and Culture. Would you like to talk about this on your next video. Also if you can make a video for fresh designers who dont know any thing about any color. Its anatomy and how to use it. Because most of the time they just choose color based on their own choice and if they being ask the reason of choosing these color their have no proper ans for that. Please make a video how to choose color based its brand voice, personality, culture its goal, its theme etc…. Also sorry for my broken language.

    Reply
  16. GlexTV Avatar
    GlexTV

    hey guys sorry if this is inappropriate, but what do you think of my logo?
    What can I improve?
    I'd like to hear a little feedback and since this is a channel of a logo designer I thought it could fit.

    Reply
  17. Jonathan Perucho Avatar
    Jonathan Perucho

    Quality video and content, Will! It feels nice to be reminded why we choose a certain colour for our design work. Feeling "Red" right now xD

    Reply
  18. OxygenLess Avatar
    OxygenLess

    My banner is orange, but my profile has red/purple. Does having complimentary colors like red/orange have a specific feel to it?

    Reply
  19. SamPT Graphic Designer Avatar
    SamPT Graphic Designer

    Interesting video!

    Reply
  20. Ackerman Avatar
    Ackerman

    Another great video Will

    Reply
  21. Call Me Cxrter Avatar
    Call Me Cxrter

    That's actually really cool to know. Nice video man, I can see you put a lot of work into it

    Reply
  22. magnetik Avatar
    magnetik

    It seems like you struggle to talk with that accent ha, otherwise great info.

    Reply
  23. Burak Tosun Avatar
    Burak Tosun

    Thanks! This was really helpful

    Reply
  24. TOZFU Avatar
    TOZFU

    Nice video, you forgot to mention red also makes target audiences hungry (McDonald's, KFC etc )

    Reply
  25. JustMarshall Avatar
    JustMarshall

    To mirror what the lad below me said. i'm a red/green colourblind artist & graphic designer and I really struggle to break away from falling into just using black and white. Can you maybe have a talk about what people like me can do ?

    Reply
  26. Yaron Rosen Avatar
    Yaron Rosen

    cool! great video dude 🙂

    Reply
  27. ThaGoofyRider Avatar
    ThaGoofyRider

    of course he couldn't resist to put the Kellog's logo in there again 😉

    Reply
  28. Matthew Dudda Avatar
    Matthew Dudda

    what if someone is colorblind?

    Reply
  29. SadMr. Bachelor Avatar
    SadMr. Bachelor

    Amazing!

    Reply
  30. kapoue Avatar
    kapoue

    Amazing video!

    Reply
  31. blipdesign Avatar
    blipdesign

    you're videos are so helpful 🙂

    Reply

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